The EU PPWR Is Already Here: What You Need to Know and Why It Matters
The European Union Packaging and Packaging Waste Regulation (EU PPWR) marks a major shift toward a circular economy — and it’s not just a gentle steer; it’s a sharp turn around the corner.
No matter where you sit in the supply chain, if you work with packaging, this regulation will affect you. Here’s what you need to know — and why preparing now isn’t just smart, it’s essential if you want to take the turn without spinning off track.